We are passionate about film, big or small. As creators of Sky televisions, “The Short Film Show.” We know exactly what needed to make a great film. We have a proven track record of managing film production and managing world-class crews.
We understand filmmakers have tight budgets and we are always willing to work with directors on small budgets.
Distribution and marketing of films has always been a challenge but our connections within the film industry make distribution just that little bit easier. Give us a call to discuss your next project.
If you wish to work with a particular band, they are welcome to join us at the studio for the recording process. If you have already recorded the sound for your video, we can add foley and/or special effects to enhance mood.
What Does the Video Production Process Involve?
The three main phases of video production are as follows:
- Pre-production: At this stage, we listen to you – your thoughts, ideas and style preferences are of utmost important, since they will determine the look, feel and content of your video. This stage involves planning, creating the perfect script and creating storyboards, which go a long way towards showing you how we interpret your vision, so we can ensure we are always in sync. This stage involves taking decisions on vital aspects of your video, as well as some of the important tiny details. At Hold that Shot, we discuss a plethora of possibilities with clients during pre-production, covering issues such as whether or not you wish to hire actors or voice artists, how long you wish the video to be, the different options with respect to lighting and music, etc. This ‘getting to know you’ stage is vital in that enables us to get to know you and to inform you of the different available options. All the information gleaned shapes the look and style of the video. During pre-production, we also discuss your target audience and delve into possible online marketing strategies.
- Production: At this stage, all that careful planning become reality. Our talented video crew is used to producing top rate TV shows and hit films and they exercise the utmost professionalism at the recording stage, using the very best audiovisual equipment to capture to images and sound. We can provide the entire crew for the production, including camera operators, directors, lighting specialists, musical composers, voice artists, actors, etc. Clients need to ensure that the video production company they are working with boasts a team of trained, skilled and talented individuals who have a wide and varied curriculum and various areas of specialty. At this stage, your own team may be heavily involved too, especially if you choose to feature staff in your video.
- Post-production: Once we have all the film footage and audio recordings we need, we enter the important stage of editing. At this stage, some companies opt to hire the services of voice-over artists, to ensure all spoken dialogue is crisp, clear and perfectly understood. It takes hours to produce the final master copy and sometimes, scenes have to be re-recorded with new actors or with a different script. It is important for video production crews to be flexible in terms of meeting changing demands until the video production receives final approval. Some companies elect to publish different versions of their video, varying in length. You may wish to feature a teaser on your homepage and a link to the full video on your own or other pages, for instance. Marketing your video is a process that starts in the pre-production stage and lasts until after the final product has been completed. Ultimately, your video is nothing without an audience, so every step you and your video production company take should be geared towards obtaining maximum acceptance. Social media plays a huge role in determining modern marketing strategies, so your aim should always be to ensure your content is shared among members of your target audience.
These days, most top companies are investing a serious percentage of their budget on videos, since the aim is to produce something worthwhile of sharing with the whole world via social network. Even if your video lasts just a few seconds, quality sound is vital if your message is to be heard. Bear in mind that much of your audience will be using tablets or smartphones to view your production, so everything you wish to express needs to sound crisp and clear.